• What's On
Couple riding bikes through the historic Port of Echuca precinct
All Activities
Resized epic waterskiier doing a flip on the back of a boat
River Experiences
Resized yellow paddlesteamer cruising down the Murray River
Heritage, Arts & Culture
Bird perched on a bare branch over misty river water at dawn next to the Murray river in Echuca
Nature and Wellbeing
Couple playing golf at Rich River Golf Club
Adventure & Sports
Resized woman shopping in Rich Glen Echuca
Shopping
Resized Mum and her daughters look at animals at Kyabram Fauna Park zoo
Family Activities
Resized sun shines through the river red gums along the Murray River
First Nations Experiences
Top view of three plates with different types of food
All Eat & Drink
Two people enjoying a meal at the American Hotel
Bars & Pubs
A couple in a vineyard with glasses of wine in hand
Wineries, Breweries & Distilleries
A group of woman saying cheers at Riverbank Moama
Cafes & Restaurants
A basket of fresh local avocados
Local Produce
Resized mature couple reading on their bed in a modern hotel room
All Accommodation
Resized Group of friends chilling in a hot tub on a houseboat
Houseboats
Resized Two women itting on camping chairs next to their car on the banks of the Murray River
Caravan, Camping & Holiday Parks
Resized Young attractive couple chill in the pool of their motel in Echuca Moama
Hotels & Motels
Resized Luxury cabin in Koondrook Glamping Retreat
Retreats & Resorts
Resized Mature couple sitting on the couch in their charming air bnb
Holiday Homes, Apartments & Farmstays
Family walking along a boardwalk and gazing out to the river
Plan Your Visit
Girl having fun playing at the colourful splash park
Visitor Information
Scenic view of a paddlesteamer cruising down the Murray River with the sun shining
Getting Here & Around
Echuca moama stand up paddle sunset
Get Inspired
Girl walking on log in red gum forest
Itineraries
Flock of birds flying overhead in a blue sky
Accessible Travel
Family camping in Echuca Moama
Camping & Caravan Facilities
Resized brown dog swimming in the Murray River
Pet Friendly Escapes
Native bird stretching its wings on the shore of the Murray River at dawn
Our Region
Two women walking around Echuca Wharf
Echuca
Birds eye view of a paddlestemer in the Murray River
Moama
Historic paddlesteamer going down the Murray River framed by the red gums
All Regions
Resized couple walking along colourful mural in Kyabram
Kyabram
Resized Couple standing and admiring the colourful silo art in Rochester
Rochester
Wide shot of a man walking through the Cornella Canola fields of yellow flowers
Colbinabbin & Toolleen
Historic brick Criterion Hotel in heritage main street in Rushworth
Rushworth
Resized Gunbower Creek on a sunny day
Gunbower
Resized Barham Koondrook historical house
Barham & Koondrook
Wide shot of Mathoura showing the Murray River, red gums and quaint township
Mathoura
Wide shot of Barmah National Forest
Barmah
Resized Couple walking through Rochester town centre on a sunny day
Other Towns & Villages
Two people sitting looking out over the Murray River Echuca

Strategies & Reports

Access the latest tourism insights, trends and opportunities to make informed business decisions and help shape your business with confidence.

Local Tourism Strategies

Campaspe Economic Development and Tourism Strategy 2024-2029

Murray River Council Economic Development and Tourism Strategy 2024-2034

Campaspe Region Visitor Servicing Strategy 2030

Echuca Moama Local Area Plan and Recommended Actions (an appendix of the Murray Region Destination Management Plan 2023-2027)

Regional Tourism Strategies

Murray Region Destination Management Plan 2023-2027

Murray Region Tourism Strategic Plan

Riverina Murray Destination Management Plan 2030

Riverina Murray Agritourism Development Strategy 2033

The Value of Tourism to Riverina Murray 2023

Visitation Data

Access the Murray Region Travel Results from Murray Regional Tourism, year ending December:

2025 2024 Previous years

For an overview from Tourism Research Australia, head to their website:

Local Government Area profiles