Here in River Country, we don’t like to brag, but we’re still buzzing from Echuca winning VTIC’s Top Tourism Town of Victoria!
As we gear up to represent our state on the national stage at Australia’s Top Tourism Town Awards, we’re taking a moment to celebrate exactly what got us here. Winning state gold was an incredible honour, but it wasn't just about our iconic paddlesteamers or majestic river red gums (although they are outstanding, obviously). It’s the quietly powerful people, places, and stories that deserve the spotlight just as much.
We’re standing on the national stage because of our passionate tour guides and hard-working volunteers, our dedicated local businesses, our serene forests filled with native wildlife, and the rich river heritage and culture woven into every single corner of Echuca Moama.
Here are just five of the many reasons why we’re proud to be named Victoria’s Top Tourism Town:
1. The Lifeblood of Dhungala
The Murray River is the beating heart of our region, bringing endless beauty, heritage, and pure joy to everyone who visits. Named by the Yorta Yorta people as a place that means ‘meeting of the waters,’ Echuca Moama is where the Goulburn and the Campaspe rivers join the Murray.
The river is a playground for adventure – whether you're water skiing at sunrise, paddling a kayak following the rhythm of the current, or taking a historic paddlesteamer cruise. Deeply rooted in the enduring connection of the Yorta Yorta people, who have lived in harmony with Dhungala for thousands of years, the river carries stories that enrich every journey along its banks.
2. Living History and Culture
Stepping into Echuca Moama feels like stepping into living history. Our historic Port District transports you straight back to the bustling pioneer times, complete with the scent of woodsmoke and the rhythmic chug of paddlesteamers. Beyond our timber wharves, rich First Nations heritage is woven into local art, cultural tours and education, and museums. Here, history isn't tucked away behind glass – it is felt, celebrated, and shared by passionate locals every single day.
3. A Bountiful Harvest
Our region’s culinary reputation is booming, powered by the rich, fertile soils nourished by the Murray River. Echuca Moama has become a food and wine paradise, featuring farm-to-plate dining, award-winning wineries, vibrant craft distilleries, and cozy riverfront cafes. Talented chefs transform fresh local produce into unforgettable meals, pairing exceptional flavours with quintessential regional hospitality.
4. Serene Natural Wonders
Beyond the water's edge, nature puts on an extraordinary show. The surrounding eco-system boasts the largest continuous red gum forest in the world, serving as a sanctuary for diverse wildlife, native bird species, and peaceful bushwalking trails. Spending an afternoon immersed in the quiet grandeur of Barmah National Park offers total sanctuary for the soul.
5. Moments That Bring Us Together
Above all, Echuca Moama is a place to gather. From high-energy music festivals and bustling weekend markets to romantic riverfront weddings and multi-generational family reunions, our twin towns are built for connection. With an abundance of events on in the region, it’s no surprise that this vibrant community spirit turns first-time visitors into lifelong friends.
That’s the real magic of Echuca Moama – and why Echuca’s proud to be Victoria's Top Tourism Town.
Want to visit Victoria’s Top Tourism Town? Start planning your getaway to Echuca Moama today: https://www.visitechucamoama.com.au/travel-information